Analyzing Consumers’ Preferences for Apple Attributes in Tirana, Albania

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This paper reports the findings of a study conducted on consumer preferences for apple fruits in Tirana, Albania. Consumer preferences where analyzed using a Conjoint Choice Experiment and Latent Class Analysis. For each identified consumer class, preferences for the chosen attributes and their willingness to pay for such attributes were estimated. Marketing and policy recommendations are provided for the sector stakeholders, with particular focus on producers and policy-makers.

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http://hdl.handle.net/123456789/579209

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https://ageconsearch.umn.edu/record/138323/files/20120041_Formatted.pdf

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University of Minnesota