The Impact of Four Alternative Policies to Decrease Soda Consumption

dc.creatorLiu, Yizao
dc.creatorLopez, Rigoberto A.
dc.creatorZhu, Chen
dc.date2017-04-01T19:58:05Z
dc.date.accessioned2026-07-09T07:54:40Z
dc.descriptionWe examine the impact of four policy options on consumption of carbonated soft drinks (CSDs) by estimating a random-coefficient discrete-choice model of demand. Policy simulations using demand estimates indicate that the impacts of banning television advertising, limiting container size, and limiting calories on total consumption would be similar—an estimated 15.40–15.75 percent reduction. However, limiting calories would have a significantly greater impact on consumption of regular CSDs (–28.89 percent) and on calories consumed from CSDs (–19.34 percent). A tax on calories was least effective in curtailing overall consumption and consumption of regular CSDs.
dc.identifierdoi:10.22004/ag.econ.165904
dc.identifierhttps://ageconsearch.umn.edu/record/165904/files/ARER2014%2043x1%20AEA%20Liu.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/165904
dc.identifier.urihttp://hdl.handle.net/123456789/593530
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/165904
dc.titleThe Impact of Four Alternative Policies to Decrease Soda Consumption
dc.typeText

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