Young Food Consumers: How do Children Respond to Point-of-Purchase Interventions?
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We seek to examine how “adult-facing” food price interventions (such as junk food
taxes) and warning labels may influence kids who are buying their own snacks. This work,
conducted through a series of both laboratory and field experiments, also looks at the cognitive
correlates of children’s market behavior. A proper understanding of the development and
functioning of children as autonomous consumers has important implications for the role of
labelling policies for good nutritional choices on children and the economy.