Cambodia Sanitation Marketing
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Washington, DC
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This report synthesizes the technical
assistance (TA) “Cambodia Sanitation Marketing” carried out
by the World Bank’s Water and Sanitation Program (WSP) from
July 2011 to February 2015 in support of developing the
rural sanitation market in Cambodia. It documents the
results and lessons learned and makes recommendations to
government on how - with support of development partners –
the effectiveness and scale of the sanitation market can be
increased to achieve sustainable sanitation outcomes for
rural Cambodians. This TA is part of a larger support
program to assist the Government of Cambodia, notably the
Ministry of Rural Development, to increase access and use of
improved sanitation in rural areas of Cambodia. Technical
Assistance P132212 is a complementary effort that focusses
on strengthening the policy and enabling environment for
rural sanitation service delivery at national and
sub-national level. The following lessons were learned from
the TA: (1) the local private sector has catered more than
50,000 latrines to rural households, (2) the provinces where
the TA was taking place experienced an average 10 percentage
point increase in overall sanitation access, more than three
times the national average increase within the same time
period, (3) the increase in sanitation access among the poor
was eight percentage point indicating the challenges that
the private sector has in reaching the poorer segment of the
population, (4) the private sector’s revenue was estimated
to amount to nearly USD 2.6 million from the sales of the
underground latrine core, and (5) more than USD 600,000 was
disbursed by two microfinance institutions (MFIs) to nearly
10,000 cash constrained households, enabling them to gain
access to improved sanitation.
Palabras clave
MARKETING STRATEGIES, TRADITIONAL LOANS, VILLAGES, FACILITATION, ENTERPRISE DEVELOPMENT, PEOPLE, FINANCING, MICRO-LOAN, VILLAGE, PRIVATE ENTERPRISES, DISPOSABLE INCOME, INFORMATION SYSTEM, SALES, DEMAND ASSESSMENT, INTEREST, LOAN PERFORMANCE, GUARANTEES, CREDIT PROVISION, LATRINE, LOAN PRODUCT, CAPACITY BUILDING, LOAN, REPAYMENT PERIOD, BORROWERS, SUBSIDY, PAYMENTS, SAVING, MARKET INFORMATION, MFIS, CREDIT OFFICERS, MICROFINANCE INSTITUTIONS, MICRO FINANCE INSTITUTION, BIASES, PUBLIC POLICY, TECHNICAL ASSISTANCE, START-UP, FINANCIAL PRODUCT, LOAN FUNDS, MARKET DEVELOPMENT, LOAN DEFAULTS, CONSUMER CREDIT, PUBLIC FUNDS, FIXED COSTS, PRODUCTS, PAYMENT, MARKETING, MARKETS, LEARNING OPPORTUNITIES, LOAN APPLICATION, FINANCIAL TRAINING, PRODUCT, LOANS, MICRO FINANCE, FARMERS, ENTERPRISES, APPROVAL PROCESS, FINANCE, ACCESS TO INFORMATION, BANKS, PROFIT MARGIN, GRANT, EQUITY, MICRO FINANCE INSTITUTIONS, MARKET POTENTIAL, AFFORDABILITY, BUSINESS MANAGEMENT, CAPITAL, OPERATING COSTS, STUDENT, ACCESS TO CAPITAL, FAMILY, ACCESS TO FINANCE, VALUE, BANK, CREDIT, DEMAND, LOAN PROGRAM, UNIVERSAL ACCESS, PROMOTION ACTIVITIES, NEW BUSINESSES, WORKING CAPITAL, HOUSEHOLD, REPAYMENT, ENTERPRISE, SOURCE OF INFORMATION, DEMOGRAPHIC CHARACTERISTICS, INSTALLMENTS, ACCESS TO LOANS, TRANSACTION COSTS, MARKET, ACCESS TO MARKETS, BUSINESS SUPPORT, SUPPLY CHAIN, DIVERSIFICATION, MICROCREDIT, ACCREDITATION, PROFITABILITY, MICROFINANCE, INTERESTS, LOAN OFFICERS, LOAN APPLICATIONS, INVESTMENT, MICRO-FINANCING, NATIONAL BANK, EXTREME POVERTY, ID, HOUSEHOLDS, COLLATERAL, LOAN SIZE, GROUP LOANS, SUPPLY, REVENUE, PROVISION OF ACCESS, INVESTMENTS, LATRINES, TECHNICAL SUPPORT, LOAN PROCESSING, FEES, WOMEN, FIXED COST, OUTREACH, BUSINESS PLANNING, CAPITAL COSTS, SOCIAL ENTERPRISE, SMALL BUSINESSES, PRICES, INITIAL INVESTMENT, CASH FLOW, BUSINESS TRAINING, SPREAD, BUSINESS TRAINING, MFI