RESPONSABILIDADE SOCIAL: PERSPECTIVAS PARA O AGRONEGÓCIO
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The present paper has as main purpose to present the companies social accountability as a style of strategic management for
credibility and competitiveness search in a globalized market in the regional, national and international levels, showing that the ethical
actions related to the environment and the society as a whole are more and more influencing market behavior, in a favor of whom
practices them. Besides that, the study searches to relate the main points of that strategy withthe importance that the same may have
to the agribusiness due to its reflexes in the internal and external market.