Media and Communication Resource Kit
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This Communication Package provides a brief overview of some principles of good communication and some tips about raising the visibility of the International Treaty on Plant Genetic Resources for Food and Agriculture, whether it is through information materials you write and publish, through interviews with media outlets, or through public appearances where you may address a classroom, a workshop or a lecture hall filled with experts. The goal is to make sure that you are able to tell th e Treaty’s story – what it is, what it does, how it does it – in a way that is tailored for your audience, be it an audience that is reading a brochure you have written, listening to you make a talk or watching an interview you did with local television station. In reality, the rules of good communication are straightforward. You must have a clear goal of what you want your audience to know and then present that information with the logic and the terminology that your audience will und erstand. For the sake of efficiency, this Kit focuses on the media, but what applies to the media can also be applied to preparing an information document for publication or preparing remarks to make at a public event.