Communicating environmental performance: qualitative study on the perspectives of the Nordic wood industry
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The purpose of this study is to explore how companies in the Finnish, Swedish and Norwegian wood
products value-chains currently employ environmental performance measures (EPMs) in their
communication and to study the existence of strategic element in the use of EPMs. The primary data
for this study was collected by conducting 41 thematic interviews in 2011 in the three countries and
was analyzed using theory-driven thematization. According to our results the most important EPMs in
this context are forest certificates and the key stakeholders targeted are customers, suppliers and
environmental authorities.