Supplier reputation and price premium: the case of groundnuts in Rotterdam
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Firm’s reputation depends on the quality of its goods and its reliability as a supplier.
This may explain observed price differences between commodities from different origins
but with the same observable characteristics. We analyse data for the Rotterdam market
and use hedonic price analysis to show the existence of a price premium that favours
the US over other origins. As secondary information points out exporter reliability as
one explanation we formalise the relationship between reliability and price premiums in
a theoretical model and analyse its implications.