DIRECT PRODUCT PROFIT: A VIEW FROM THE SUPERMARKET INDUSTRY

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dc.creatorStoops, Glenn T.
dc.creatorPearson, Michael M.
dc.date2017-04-01T17:44:18Z
dc.date.accessioned2026-07-09T03:56:38Z
dc.descriptionDirect Product Profit (DPP) is a decision making tool that helps the food merchandiser by providing a better indication of the profitability of products on the supermarket shelves. Direct Product Profit allocates Direct Product Costs (DPC) to individual products. These DPCs are subtracted from gross margin to derive DPP. This paper reports on the use of DPP in the syrup product section of a chain of supermarkets. Implications for managerial action are also discussed.
dc.identifierdoi:10.22004/ag.econ.26949
dc.identifierhttps://ageconsearch.umn.edu/record/26949/files/19020010.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/26949
dc.identifier.urihttp://hdl.handle.net/123456789/542363
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/26949
dc.titleDIRECT PRODUCT PROFIT: A VIEW FROM THE SUPERMARKET INDUSTRY
dc.typeText

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