Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture
| dc.creator | Micheels, Eric T | |
| dc.creator | Gow, Hamish R | |
| dc.date | 2017-04-01T20:13:25Z | |
| dc.date.accessioned | 2026-07-09T08:57:18Z | |
| dc.description | This paper examines the strategic value of a market orientation using concepts from the resource based view of the firm. We show that a market orientation can be a strategic resource as it is heterogeneous, imperfectly mobile, and is imperfectly substitutable. Using examples from both small-scale and large-scale production agriculture, we show how a market orientation can contribute to the awareness and implementation of new processes to improve performance. The paper concludes with a brief discussion of market orientation and firm strategy, along with a discussion of managerial implications and calls for future research. | |
| dc.identifier | Other:DOI: 10.5836/ijam/2013-01-04 | |
| dc.identifier | doi:10.22004/ag.econ.199357 | |
| dc.identifier | https://ageconsearch.umn.edu/record/199357/files/21_Micheels-Gow.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/199357 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/604289 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/199357 | |
| dc.title | Market driven innovation and entrepreneurial behaviour: The strategic value of a market orientation in primary agriculture | |
| dc.type | Text |