POPULAR INFORMATIONAL PRIORITIES IN AGRICULTURAL EXTENSION
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Due to agriculture's increasingly complex technical and economic environment, the diversity of information required for competitive and profitable farming is growing as never before. With constant and, in some cases, reduced resources for agricultural programs, Extension must exercise special care in prioritizing informational efforts to best meet farm-client needs and retain an important base of public support. This paper presents a method of identifying popular informational priorities in Agricultural Extension. The method is illustrated by application to dairy programming in Massachusetts.