Price Sustainability and Stability – An Achievable Goal? A Case Study of Organic Valley
| dc.creator | Su, Ye | |
| dc.creator | Cook, Michael L. | |
| dc.date | 2017-04-01T20:11:54Z | |
| dc.date.accessioned | 2026-07-09T08:11:05Z | |
| dc.description | Originating from a bold idea, Organic Valley currently reigns as the largest organic cooperative in North America. In 1988, from the non-glaciated, hilly part of Southwestern Wisconsin, seven progressive rural entrepreneurs started a courageous and visionary journey. The founders’ original objectives were to create an organization that would provide stable pay-prices to farmers and a sustainable family farm life style. For much of its more than 25 year history, Organic Valley has achieved this mission. However, in the past few years a more hostile economic environment emerged testing the resolve of George Siemon, CEO, and the Organic Valley leadership team. This case shares the evolution of a determined, idealistic group of mostly small rural producers leading a farmer owned firm from nothing but a dream to a complex international cooperative facing an important set of challenges. The current quandary: can the original mission of Organic Valley – to simultaneously deliver a stable producer pay-price and a sustainable life style to member suppliers – be maintained? | |
| dc.identifier | doi:10.22004/ag.econ.174399 | |
| dc.identifier | https://ageconsearch.umn.edu/record/174399/files/Final%20Organic%20Valley%20Case%20Study.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/174399 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/596393 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/174399 | |
| dc.title | Price Sustainability and Stability – An Achievable Goal? A Case Study of Organic Valley | |
| dc.type | Text |