Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal
| dc.creator | Lefèvre, Mélanie | |
| dc.date | 2017-04-01T18:39:18Z | |
| dc.date.accessioned | 2026-07-09T07:54:41Z | |
| dc.description | Senegalese consumers prefer milk-based dairy products that are local and fresh to ones produced with imported powder. However, prices for fresh-milk-based and powder-based products are not significantly different. I address this puzzle by first confirming the preference using choice-based conjoint data to evaluate whether Senegalese consumers will pay a significant positive premium for fresh local products. I then identify price determinants using a unique dataset of milk product characteristics. The results verify the Senegalese preference for fresh local dairy products and show that consumers’ misinformation regarding product composition prevents them from allocating a higher price to local milk-based products. | |
| dc.identifier | doi:10.22004/ag.econ.165909 | |
| dc.identifier | https://ageconsearch.umn.edu/record/165909/files/ARER2014%2043x1%20AEA%20LeFevre.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/165909 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/593535 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/165909 | |
| dc.title | Do Consumers Pay More for What They Value More? The Case of Local Milk-based Dairy Products in Senegal | |
| dc.type | Text |