Identification of Consumer Segments and Its Implication on the Willingness-to-Pay Distribution: The Case of Demand for Non-Genetically Modified Vegetable Oil in the United States
| dc.creator | Kaneko, Naoya | |
| dc.creator | Chern, Wen S. | |
| dc.date | 2017-04-01T20:10:09Z | |
| dc.date.accessioned | 2026-07-09T03:34:36Z | |
| dc.description | This paper illustrates the importance of consumer segments for the estimation of the distribution of sample willingness to pay. We find evidence that those who prefer non-GM have a different marginal utility of income and that naïve pooling of consumer segments may yield a misleading recommendation for both agribusinesses and policy makers. | |
| dc.identifier | doi:10.22004/ag.econ.21194 | |
| dc.identifier | https://ageconsearch.umn.edu/record/21194/files/sp06ka05.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/21194 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/535547 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/21194 | |
| dc.title | Identification of Consumer Segments and Its Implication on the Willingness-to-Pay Distribution: The Case of Demand for Non-Genetically Modified Vegetable Oil in the United States | |
| dc.type | Text |