Diversity of global rice markets and the science required for consumer-targeted rice breeding

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dc.creatorCalingacion, Mariafe
dc.creatorLaborte, Alice G.
dc.creatorNelson, Andrew
dc.creatorResurreccion, Adoracion
dc.creatorConcepcion, Jeanaflor Crystal
dc.creatorDara Daygon, Venea
dc.creatorMumm, Roland
dc.creatorReinke, Russell
dc.creatorDipti, Sharifa
dc.creatorZaczuk Bassinello, Priscila
dc.creatorManful, John
dc.creatorSophany, Sakhan
dc.creatorCordero Lara, Karla
dc.creatorBao, Jinsong
dc.creatorXie, Lihong
dc.creatorLoaiza, Katerine
dc.creatorEl-Hissewy, Ahmad
dc.creatorGayin, Joseph
dc.creatorSharma, Neerja
dc.creatorRajeswari, Sivakami
dc.creatorManonmani, Swaminathan
dc.creatorShobha Rani, N
dc.creatorKota, Sunnetha
dc.creatorDewi Indrasari, Siti
dc.creatorHabib, Fatemeh
dc.creatorHossein, Maryam
dc.creatorTavasoli, Fatemeh
dc.creatorSuzuki, Keitaro
dc.creatorUmemoto, Takayuki
dc.creatorBoualaphanh, Chanthkone
dc.creatorHong Lee, Huei
dc.creatorPang Hung, Yiu
dc.creatorRamli, Asfaliza
dc.creatorAung, Pa Pa
dc.creatorAhmad, Rauf
dc.creatorIqbal Wattoo, Javed
dc.creatorBandonill, Evelyn
dc.creatorRomero, Marissa
dc.creatorMoita Brites, Carla
dc.creatorHafeel, Roshni
dc.creatorLur, Huu-Sheng
dc.creatorCheaupun, Kunya
dc.creatorJongdee, Supanee
dc.creatorBlanco, Pedro
dc.creatorBryant, Rolfe
dc.creatorThi Lang, Nguyen
dc.creatorHall, Robert D
dc.creatorFitzgerald, Melissa
dc.date2014-01-14
dc.date2014-09-09T17:02:28Z
dc.date2014-09-09T17:02:28Z
dc.date.accessioned2026-06-27T04:08:43Z
dc.descriptionWith the ever-increasing global demand for high quality rice in both local production regions and with Western consumers, we have a strong desire to understand better the importance of the different traits that make up the quality of the rice grain and obtain a full picture of rice quality demographics. Rice is by no means a ‘one size fits all’ crop. Regional preferences are not only striking, they drive the market and hence are of major economic importance in any rice breeding / improvement strategy. In this analysis, we have engaged local experts across the world to perform a full assessment of all the major rice quality trait characteristics and importantly, to determine how these are combined in the most preferred varieties for each of their regions. Physical as well as biochemical characteristics have been monitored and this has resulted in the identification of no less than 18 quality trait combinations. This complexity immediately reveals the extent of the specificity of consumer preference. Nevertheless, further assessment of these combinations at the variety level reveals that several groups still comprise varieties which consumers can readily identify as being different. This emphasises the shortcomings in the current tools we have available to assess rice quality and raises the issue of how we might correct for this in the future. Only with additional tools and research will we be able to define directed strategies for rice breeding which are able to combine important agronomic features with the demands of local consumers for specific quality attributes and hence, design new, improved crop varieties which will be awarded success in the global market.
dc.identifierhttps://hdl.handle.net/10568/42278
dc.identifier.urihttp://hdl.handle.net/123456789/23000
dc.languageen
dc.publisherPublic Library of Science
dc.rightsOpen Access
dc.sourceCalingacion, Mariafe; Laborte, Alice; Nelson, Adrew; Resurreccion, Adoracion; Concepcion, Jeanaflor Crystal; Dara Daygon, Venea; Mumm, Roland; Reinke, Russell; Dipti, Sharifa; Zaczuk Bassinello, Priscila; Manful, John; Sophany, Sakhan; Cordero Lara, karla; Bao, Jinsong; Xie, Lihong; Loaiza, Katerine; El-hissewy, Ahmad; Gayin, Joseph; Sharma, Neerja; Rajeswari, Sivakami; Manonmani, Swaminathan; Shobha Rani, N.; Kota, Sunnetha; Dewi Indrasari, Siti; Habib, Fatemeh; Hossein, Maryam; Tavasoli, Fatemeh; Suzuki, Keitaro; Umemoto, Takayuki; Boualaphanh, Chanthkone; Hong Lee, Huei; Pang Hung, Yiu; Ramli, Asfaliza; Aung, Pa Pa; Ahmad, Rauf; Iqbal Wattoo, Javed; Bandonill, Evelyn; Romero, Marissa; Moita Brites, Carla; Hafeel, Roshni; Lur, Huu-Sheng; Cheaupun, Kunya; Jongdee, Supanee; Blanco, Pedro; Bryant, Rolfe; Thi Lang, Nguyen; Hall, Robert D.; Fitzgerald, Melissa. 2014. Diversity of global rice markets and the science required for consumer-targeted rice breeding. PLoS ONE 9(1): e85106.
dc.subjectmarkets
dc.subjectmercados
dc.subjectrice
dc.subjectarroz
dc.titleDiversity of global rice markets and the science required for consumer-targeted rice breeding
dc.typeJournal Article

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Instituto Internacional de Investigación del Arroz (IRRI)