THE IMPORTANCE OF SUCCESSFUL PROJECT TEAM COMMUNICATION IN AGRIBUSINESS
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Agribusiness in the Republic of Serbia is on the very beginning of its preparations for European
integrations. There is a need to modernize the organizational structure, change the approach
to human resources management, and introduce project approach in the realization of tasks
of all businesses in this industry. Project teams are crucial for the coordination of strategic
management approach and the basis for organizational strengthening and productivity
growth. If project approach is not implemented properly, organizations in agribusiness will
not be able to cope successfully with needed reforms. The aim of this paper is to highlight the
importance of successful communication of project team members in agribusiness industry
which can help to improve motivation while avoiding or minimizing misunderstandings. To
analyze the problem of project team communication in agribusiness we have conducted a
research on a sample of 16 project managers and 98 project staff members.