RESEARCH AND ADVERTISING DECISIONS IN AN OPEN ECONOMY: THE CASE OF COLOMBIAN MILDS COFFEE

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dc.creatorSellen, Daniel
dc.creatorGoddard, Ellen W.
dc.date2017-04-01T20:11:52Z
dc.date.accessioned2026-07-09T03:59:58Z
dc.descriptionResearch and advertising investment both offer the potential to increase producer surplus. A model is developed that includes applied research and generic advertising with the aim of measuring marginal and optimal returns from each. While applicable to specific firm behavior, the model is applied to data from the world coffee market, with particular focus on Kenyan and Colombian producer groups.
dc.identifierdoi:10.22004/ag.econ.27849
dc.identifierhttps://ageconsearch.umn.edu/record/27849/files/28020014.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/27849
dc.identifier.urihttp://hdl.handle.net/123456789/543263
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/27849
dc.titleRESEARCH AND ADVERTISING DECISIONS IN AN OPEN ECONOMY: THE CASE OF COLOMBIAN MILDS COFFEE
dc.typeText

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