Evaluating the effectiveness of the Farmers’ Market Nutrition Programs (FMNP): An exploratory analysis for west Tennessee
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Federal nutrition assistance programs at farmers’ markets are considered effective strategies to support direct marketing of local produce, and to increase consumer access to healthy food in low-income communities. Review of existing literature suggests lack of significant research regarding FMNP programs in west Tennessee. The primary goal of this study is to evaluate the existing Farmers’ Market Nutrition Programs (FMNP) from both producers’ and recipients’ perspectives. This will be achieved through an exploratory survey analysis for the participating west Tennessee farmers’. The results from this study will be instrumental in expanding the visibility of fresh farm produce from farmers as a means to promote health benefits among recipients, as well as a platform for farmers to improve their distribution and marketing network.