Consumer attitudes towards sustainability attributes on food labels

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dc.creatorSaunders, Caroline M.
dc.creatorGuenther, Meike
dc.creatorKaye-Blake, William
dc.creatorMiller, Sini
dc.creatorTait, Peter R.
dc.date2017-04-01T20:09:50Z
dc.date.accessioned2026-07-09T05:25:21Z
dc.descriptionWith current concerns about climate change and the general status of the environment, there is an increasing expectation that products have sustainability credentials, and that these can be verified. Labelling is a common method of communicating certain product attributes to consumers that may influence their choices. There are different types of labels with several functions. The aim of this study is to investigate consumers‟ purchase decisions towards certain sustainability claims on food products, particularly by displaying the reduction of carbon emissions. Choice outcomes will be evaluated using Discrete Choice Modelling (DCM). Data for the study is obtained by a web-based consumer survey undertaken in the United Kingdom (UK). Results provide information on different attributes effects on consumers‟ purchase decisions, particularly their willingness to pay. This study provides information on consumers‟ attitudes that will assist industries and firms to benefit from market opportunities, in particular assessing the methods by which carbon footprinting measures can be incorporated alongside information on other sustainability criteria in product marketing.
dc.identifierdoi:10.22004/ag.econ.96944
dc.identifierhttps://ageconsearch.umn.edu/record/96944/files/2010_17_consumer%20attitudes%20towards%20sustainability%20attributes%20on%20food%20labels.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/96944
dc.identifier.urihttp://hdl.handle.net/123456789/563432
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/96944
dc.titleConsumer attitudes towards sustainability attributes on food labels
dc.typeText

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