Implementation of a Certified Smallholder Supply Chain and Test Marketing Traceable Free Range Chicken: I. Methodology

Implementation of a Certified Smallholder Supply Chain and Test Marketing Traceable Free Range Chicken: I. Methodology

Editor

FAO ;

Descripción

This report summarizes the methodologies used in implementing a certified smallholder supply chain and testing marketing traceable free range chicken for the Pilot Project for Certified Smallholder Poultry Supply Chains in Ha Noi. Previous studies have indicated a high level of demand for smallholder chicken in Ha Noi, and this undeveloped market has the potential to both improve public health and alleviate rural poverty. Several small poultry farms with suitable feeding practices that adhered t o national farm safety standards were selected to sell 3,600 chicken into a supply chain for 8 vendors in Ha Noi markets over a 1 month period. The farms were supported by local veterinary officials and sold chicken to traders who worked with slaughterhouses that cooperated with this project. Use of local institutions and existing vendorslaughterhouses relationships has improved the sustainability of these activities, and the use of chicken tags introduced a simple but effective innovation to en sure traceability.