Consumers' Willingness to Pay for Genetically Modified Foods in Kenya
| dc.creator | Kimenju, Simon Chege | |
| dc.creator | De Groote, Hugo | |
| dc.date | 2017-04-01T20:20:34Z | |
| dc.date.accessioned | 2026-07-09T03:47:29Z | |
| dc.description | A survey of 600 consumers was conducted in Nairobi to determine attitudes and willingness to pay (WTP) for GM maize meal. WTP was estimated using the double-bounded logit model. Overall, 38% are aware of GM crops. Most consumers believe in the technology's positive impacts, but are concerned about environmental and health risks. Majority (68%) would buy GM maize meal at the price of their favourite maize meal brand. The mean WTP for GM maize meal is KShs 58 for a 2kg packet, a premium of 13.7 % over mean average price of favourite brands. WTP is influenced more by subjective than socioeconomic characteristics. | |
| dc.identifier | doi:10.22004/ag.econ.24504 | |
| dc.identifier | https://ageconsearch.umn.edu/record/24504/files/pp05ki01.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/24504 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/539925 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/24504 | |
| dc.title | Consumers' Willingness to Pay for Genetically Modified Foods in Kenya | |
| dc.type | Text |