Are you ready to lead? Using responsible business conduct to address risks in pineapple businesses
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Responsible business conduct (RBC), implemented through due diligence, can help pineapple producers and businesses improve the sustainability of their operations and gain or maintain access to markets. By adopting RBC and due diligence processes, businesses can mitigate social and environmental risks, avoid financial losses, and enhance long-term profitability. To support this effort, the Responsible Fruits Project prepared the guide "Responsible business conduct in the pineapple industry: A guide for producers and exporters," which focuses on Step 2 of the due diligence process: identifying and prioritizing risks of negative impacts, and provides strategies for addressing these risks as outlined in Step 3 (cease, remedy, prevent, and/or mitigate risks). This technical brief summarizes the guide’s content and aims to introduce readers to implementing RBC and due diligence in the pineapple sector.