Applying the dissonance-minimising format to value cultural heritage in developing countries
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We adapt the dissonance-minimising (DM) format proposed by Blamey et al. [Land
Economics, 75 (1999) 126] in a dichotomous choice contingent valuation survey to estimate
the economic benefits of preserving a cultural heritage site in Vietnam. We find
that the DM format can be successfully applied to avoid biases because of yea-saying
in a developing country context.