CASE WRITING: AN ART AND A SCIENCE

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The study of management in the food system is undergoing a fundamental change with the growing use of the cash study method of instruction. This approach has been found to produce the higher order thinking skills desired in managers. Unfortunately, the number of management cases dealing with the food system is very limited. This article helps address this need by explaining how those interested in writing cases might do so. First the article describes the context of case writing. Then ten characteristics found in most good cases are explained. Finally a process for writing cases is presented which describes how the ten characteristics are developed when a case is being written. Though case writing is presented as a process, it is seen as an art, and a good case is seen as a literary accomplishment.

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