Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya

Vista sencilla de ítem
dc.creatorOkello, J.J.
dc.creatorLagerkvist, Carl Johan
dc.creatorMuoki, Penina Ngusye
dc.creatorHeck, S.
dc.creatorPrain, Gordon
dc.date2018-07-03
dc.date2018-05-29T16:21:30Z
dc.date2018-05-29T16:21:30Z
dc.date.accessioned2026-06-27T18:02:37Z
dc.descriptionThis study used a field experiment and the means-end chain approach to examine the effect of providing information on the biofortification process on consumers' acceptance of orange-fleshed sweetpotato (OFSP). Negative, positive, and neutral information about the biofortification were verbally provided. Images were used to reinforce the verbal information. Meaning representation (mental models) of various constructs relating to OFSP was assessed. We found that the structure of mental constructs differed depending on the type of information provided and concluded that the type of information consumers receive about the biofortification process affects OFSP acceptance. Implications of the findings for policy and development practice are discussed.
dc.identifierhttps://hdl.handle.net/10568/92949
dc.identifier.urihttp://hdl.handle.net/123456789/153302
dc.languageen
dc.publisherInforma UK Limited
dc.rightsLimited Access
dc.sourceOkello, J.J.; Lagerkvist, C.J.; Muoki, P.; Heck, S.; Prain, G. 2018. Does information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya. Journal of Agricultural and Food Information. ISSN 1049-6505. v19(3). pp. 237-254
dc.subjectsweet potatoes
dc.subjectfood fortification
dc.subjectconsumers
dc.subjectinformation technology
dc.subjectbiofortification
dc.titleDoes information on food production technology affect consumers' acceptance of biofortified foods? Evidence from a field experiment in Kenya
dc.typeJournal Article

Archivos

Colecciones

Centro Internacional de la Papa (CIP)