Assessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers

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dc.creatorHarbor, Anetra L.
dc.creatorMartin, Marshall A.
dc.creatorAkridge, Jay T.
dc.date2017-04-01T15:02:27Z
dc.date.accessioned2026-07-09T03:35:35Z
dc.descriptionThis study explores the prevalence and determinants of brand loyalty for agricultural input products. Results suggest that loyalty for both expendable and capital inputs is high among commercial farmers. Farmer attitudes, beliefs, and some demographic characteristics are useful identifiers of brand loyal farmers.
dc.identifierdoi:10.22004/ag.econ.21460
dc.identifierhttps://ageconsearch.umn.edu/record/21460/files/sp06ha06.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/21460
dc.identifier.urihttp://hdl.handle.net/123456789/535989
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/21460
dc.titleAssessing Agricultural Input Brand Loyalty Among U.S. Mid-Size and Commercial Producers
dc.typeText

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