TEACHING MARKETING AND MANAGEMENT TO AN EXTENSION AUDIENCE IN AN INTER-DISCIPLINARY SETTING

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This paper discusses how economists utilize an inter-disciplinary workshop to teach marketing and management concepts to beef cattle producers and beef industry advisors. Range and animal scientists along with economists teach concepts in the classroom and then demonstrate these concepts with hands-on field activities in an 8-day Ranch Practicum, spread over an 8-month period.

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http://hdl.handle.net/123456789/550143

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https://ageconsearch.umn.edu/record/36670/files/sp02cl01.pdf

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University of Minnesota