DESARROLLO DE LA CREATIVIDAD Y DE LA INNOVACIÓN EN LA FORMACIÓN EN PROYECTOS EMPRESARIALES AGROPECUARIOS.Caso: Programa Académico en Administración de Empresas Agropecuarias de la Universidad De La Salle, Bogotá, Colombia
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There are many global efforts to promote the enterprise and entrepreneurial approaches and
within them it is important to consider the role of educational institutions. The definition and
implementation of pedagogical models related to science and technology, research, creativity
and innovation, are goals that must accompany the motivation and the development of
entrepreneurial skills. It is believed that, in addition to the personal strengths the entrepreneurs
should have, one of the factors linked to the strengthening of its options is the design and
development of entrepreneurial projects.
Research programs and projects conducted at the Academic Program of Agrarian Enterprises
Management from De La Salle University; confirm that the inclusion of pedagogical
techniques of creativity and innovation contributes to a better formulation of entrepreneurial
projects. It follows that it is not enough to teach basic techniques for creativity and innovation
because it is necessary to enhance the progress of the projects. The research concludes that the
educational sectors should continue working on the promotion and implementation of
creativity and innovation, setting up permanent structures to support business initiatives.