A Budgeted Analysis of Fresh Vegetable Marketing Alternatives
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Marketing costs and contributions to production
costs for fresh vegetables marketed through
four direct marketing alternatives and through
wholesale channels are compared. Budgets derived
from empirical observations were the bases for
the comparisons. The results favor an elaborate roadside market, Which sells a large quantity of
items purchased for resale. Farmers' markets and
pick-your-own operations were also found to be
potentially more profitable than wholesale marketing.