A Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infant Health: The Case of Nitrates in Drinking Water

dc.creatorLoomis, John B.
dc.creatorBell, Paul
dc.creatorCooney, Helen
dc.creatorAsmus, Cheryl
dc.date2017-04-01T20:19:41Z
dc.date.accessioned2026-07-09T05:02:00Z
dc.descriptionWe estimate adults’ willingness to pay (WTP) to reduce health risks to their own or other families’ infants to test for altruism. A conjoint analysis of adults paying for bottled water found marginal WTP for reduction in risk of shock, brain damage, and mortality in the cash treatment of $2, $3.70, and $9.43, respectively. In the hypothetical market these amounts were $14, $26, and $66, indicating substantial hypothetical bias, although not unexpected due to the topic of infant health. Statistical tests confirm a high degree of altruism in our WTP results, and altruism held even when real money was involved.
dc.identifierdoi:10.22004/ag.econ.56657
dc.identifierhttps://ageconsearch.umn.edu/record/56657/files/jaae204.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/56657
dc.identifier.urihttp://hdl.handle.net/123456789/558071
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/56657
dc.titleA Comparison of Actual and Hypothetical Willingness to Pay of Parents and Non-Parents for Protecting Infant Health: The Case of Nitrates in Drinking Water
dc.typeText

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