An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms

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dc.creatorTorres, Antonio, Jr.
dc.creatorAkridge, Jay T.
dc.creatorGray, Allan W.
dc.creatorBoehlje, Michael
dc.creatorWiddows, Richard
dc.date2017-04-01T14:11:27Z
dc.date.accessioned2026-07-09T02:52:28Z
dc.descriptionCustomer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is performing at a high level, as compared to those not satisfied with the performance of their CRM initiative. Cluster analysis was used to develop a taxonomy of respondents based on their perceived CRM performance. The resulting clusters are then profiled on both demographic variables as well as a core set of activities/behaviors to better understand key differences in the CRM programs of agribusinesses.
dc.identifierdoi:10.22004/ag.econ.8169
dc.identifierhttps://ageconsearch.umn.edu/record/8169/files/20061012a.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/8169
dc.identifier.urihttp://hdl.handle.net/123456789/521878
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/8169
dc.titleAn Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
dc.typeText

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