Linking Small Scale Farmers in China with the International Markets: A Case of Apple Export Chains
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This study describes how governance mechanisms were formed that link small-scale apple farmers in China with export markets. These institutional innovations have improved the efficiency of price transmission and generated higher profit margins for various actors in the supply chain, in particular for small-scale farmers. Chinese apple exports are highly coordinated through ongoing long term loyal network relationships and vertical integration. Relevant policy implications and further challenges are discussed in the conclusion.