Cooperative Meat Packing, lessons learned from Sterling Colorado Beef Company
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Integration into meatpacking is a marketing alternative for livestock
producers. For those considering such a step, Sterling
Colorado Beef Co. provides a valuable learning experience.
Feeders willing to commit capital, cattle, and time established
the cooperative. Members said primary benefits were having a
guaranteed market outlet and receiving a fair market price,
rather than receiving a higher price or obtaining additional
returns from meatpacking. Members attributed the cooperative's
success to competent management and strong member management
relations. The major problems encountered involved
issues of environmental protection and lack of commitment
by some members.