Impacts of Promotional Tactics in a Conditional Demand System for Beverages

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dc.creatorBrown, Mark G.
dc.creatorLee, Jonq-Ying
dc.date2017-04-01T13:58:56Z
dc.date.accessioned2026-07-09T05:13:08Z
dc.descriptionThis study examined the impacts of four promotional tactics—features, displays, features and display together, and temporary price reductions—in context of a conditional demand system for 12 beverages. The Rotterdam model with promotion effects specified through the Tintner-Ichimura-Basmann relationship was used in the empirical study. The estimated conditional-demand equations exhibited relatively strong own- and cross-promotional effects, indicating a relatively high level of competition for market share among the beverages studied.
dc.identifierOther:0738-8950
dc.identifierdoi:10.22004/ag.econ.62293
dc.identifierhttps://ageconsearch.umn.edu/record/62293/files/JAB_Fall07__03_pp147-162.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/62293
dc.identifier.urihttp://hdl.handle.net/123456789/560642
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/62293
dc.titleImpacts of Promotional Tactics in a Conditional Demand System for Beverages
dc.typeText

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