A NONPARAMETRIC ANALYSIS OF CONSUMER PREFERENCES FOR FRESH MEAT PRODUCTS
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Nonparametric statistical methods (the Kruskal-Wallis test and Dunn's multiple comparison procedure) were used to analyze consumer preferences for fresh meat products (chicken, beef steak, beef roast, fish, ground beef, pork, turkey, and lamb) in a retail food chain in Houston. On a pairwise basis, significant differences in ratings were evident for the majority of the fresh meat products in terms of frequency of purchase as well as taste and quality. In particular, chicken was not only the most frequently purchased fresh meat product but also compared favorably to all meat items in terms of taste and quality.