Zarządzanie markami w przedsiębiorstwach sektora żywnościowego w perspektywie długoterminowej
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The aim of this study was to present selected aspects of long-term brand management in food companies. This
concept consists of three stages of brand management process, including the basic stage, main stage and result
stage. In first stage the assumption of identity and image as well as the bases of creation of brand – consumer
relation. The second stage includes the adequate strategies towards brands, including brand architecture,
their positioning and extension. The last stage is related to spectrum of finance, consumer and market indices