Advertising Effectiveness and Coefficient Variation Over Time

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dc.creatorWard, Ronald W.
dc.creatorMyers, Lester H.
dc.date2017-04-01T19:41:15Z
dc.date.accessioned2026-07-09T07:03:41Z
dc.descriptionChanges over time in consumer demand, influenced by advertising, may not be accounted for in traditional, fixed parameter explanatory and forecasting models. A distributed lagged advertising model was developed and tested with coefficients that had random and systematic adjustments. A variable coefficient model clearly captured the dynamic effects of advertising on consumer demand.
dc.identifierdoi:10.22004/ag.econ.148398
dc.identifierhttps://ageconsearch.umn.edu/record/148398/files/2Ward_31_1.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/148398
dc.identifier.urihttp://hdl.handle.net/123456789/584037
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/148398
dc.titleAdvertising Effectiveness and Coefficient Variation Over Time
dc.typeText

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University of Minnesota