Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria

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dc.creatorYamauchi, Futoshi
dc.creatorDauda, Bawa
dc.creatorBalana, Bedru
dc.creatorEdeh, Hyacinth O.
dc.creatorShi, Weilun
dc.date2024-12-31
dc.date2025-01-13T21:51:39Z
dc.date2025-01-13T21:51:39Z
dc.date.accessioned2026-06-27T15:04:44Z
dc.descriptionThis note describes a labelling experiment introduced to crates of tomatoes cool transported from the northeast region of Nigeria to Lagos or Port Harcourt. A label was attached to a random sample of crates to ensure that the quality of tomatoes is orthogonal to the labels and the destination market was not informed of the experiment. The label contained the information on (a) the project (IFPRI), (b) the transportation method (cool transportation), and (c) the origin of tomatoes (Jos or Gombe), as shown below. The experiment was conducted in the first rounds from Jos and Gombe (Lagos), and the fifth round from Jos (Port Harcourt). As expected, the labeled crates were priced higher than the unlabeled crates. About 9 to 33% of the sale price is attributed to improved information on the quality of tomatoes via the labels.
dc.formatapplication/pdf
dc.identifierhttps://hdl.handle.net/10568/168929
dc.identifier.urihttp://hdl.handle.net/123456789/93863
dc.languageen
dc.publisherInternational Food Policy Research Institute
dc.rightsOpen Access
dc.sourceYamauchi, Futoshi; Dauda, Bawa; Balana, Bedru; Edeh, Hyacinth; and Shi, Weilun. 2024. Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria. CGIAR Initiative on Rethinking Food Markets Technical Report. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168929
dc.subjectprices
dc.subjecttomatoes
dc.subjectcapacity building
dc.subjectlabelling
dc.subjectcold chains
dc.subjectexperimental design
dc.titleDoes labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria
dc.typeReport

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Instituto Internacional de Investigación sobre Políticas Alimentarias (IFPRI)