Barriers To Marketing Activities Conducted By The Communes In Poland
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Over the recent years activities in the field of territorial marketing have been gaining in importance
in Poland. Specially programmed marketing activities enable communes, districts or regions to obtain such
necessary development factors as financial capital, human capital, tangible items and technology. Local
authorities play a crucial role in this field as they are the main entities that prepare, organize, implement,
coordinate and control all marketing activities in a certain place. In practice, such activities depend on many
factors. The paper discusses promotion tools used by the communes of Mazovian Province and identifies
barriers of marketing activities. Regardless of the level of socio-economic development of the communes,
majority of the respondents indicated financial issues as barriers to marketing activities.