Postawy Konsumentów Względem Usług Turystycznych Na Wsi Na Pomorzu Środkowym W Sezonie 2014/2015
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The aim of study was to investigate the inhabitants’ selected attitudes related to consumption of tourists
products on rural areas in Central Pomerania (Poland 2015), according to the management of development
this areas. Research on inhabitants’ attitudes was conducted on a 209 representative group of people. The
questionnaire-based interview method was used at the turn of the year 2014/2015. Management of further
strategic and operational development of Central Pomerania, in particular utilizing resources and organizing
upgrades of tourist traffic services, requires the systematic use of modified packages of tourist products.
Reducing seasonality, increasing weekend trips both in quantity and quality, developing tourism for health
care and improving looks are all significant.