Beef Producer Choice in Cattle Marketing
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In addition to the conventional auction method of cattle marketing, some alternative
marketing arrangements include sale by private treaty, video auction, retained
ownership, and use of strategic alliances. This study finds that 91% of Louisiana
producers use conventional auctions, while 39% use other types of marketing
arrangements. The most heavily used alternative marketing arrangement is private
treaty, at 26%. Those producers using alternative marketing arrangements tend to
be larger, have heavier weaning weights, have more diverse farming operations,
be younger, have greater contact with their county extension agents, and depend
less on income from off-farm sources.