Oyster Demand Adjustments to Counter-Information and Source Treatments in Response to Vibrio vulnificus
| dc.creator | Morgan, O. Ashton | |
| dc.creator | Martin, Gregory S. | |
| dc.creator | Huth, William L. | |
| dc.date | 2017-04-01T19:47:17Z | |
| dc.date.accessioned | 2026-07-09T05:02:00Z | |
| dc.description | A web-based contingent behavior analysis was developed to quantify the effect of both negative and positive information treatments and post harvest processes on demand for oysters. Results from a panel model indicate that consumers of raw and cooked oysters behave differently after news of an oyster-related human mortality. While cooked oyster consumers take precautionary measures against risk, raw oyster consumers exhibit optimistic bias and increase their consumption level. Further, by varying the source of a counter-information treatment, we find that source credibility impacts behavior. Oyster consumers, and in particular, raw oyster consumers, are most responsive to information provided by a not-for- profit, nongovernmental organization. Finally, post harvest processing of oysters has no impact on demand. | |
| dc.identifier | doi:10.22004/ag.econ.56656 | |
| dc.identifier | https://ageconsearch.umn.edu/record/56656/files/jaae208.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/56656 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/558070 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/56656 | |
| dc.title | Oyster Demand Adjustments to Counter-Information and Source Treatments in Response to Vibrio vulnificus | |
| dc.type | Text |