Willingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey

dc.creatorKaneko, Naoya
dc.creatorChern, Wen S.
dc.date2017-04-01T18:02:21Z
dc.date.accessioned2026-07-09T04:32:58Z
dc.descriptionThis paper reports results from a U.S. national telephone survey on genetically modified foods (vegetable oil, cornflakes, and salmon). The survey featured a contingent valuation in which respondents chose between the GM and non-GM alternatives with an option of indifference. The binomial and multinomial logit models yielded estimated willingness to pay (WTP) to avoid the GM alternatives. Respondents were willing to pay 20.9%, 14.8%, 28.4%, and 29.7% of the base prices to avoid GM vegetable oil, GM cornflakes, GM-fed salmon, and GM salmon, respectively. The inclusion of indifference option could increase the sample size and moderate the mean WTP.
dc.identifierdoi:10.22004/ag.econ.43504
dc.identifierhttps://ageconsearch.umn.edu/record/43504/files/Kaneko%201%20JAAE%20December%202005.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/43504
dc.identifier.urihttp://hdl.handle.net/123456789/551514
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/43504
dc.titleWillingness to Pay for Genetically Modified Oil, Cornflakes, and Salmon: Evidence from a U.S. Telephone Survey
dc.typeText

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