Loss Aversion and Reference Points in Contracts

dc.creatorJust, David R.
dc.creatorWu, Steven Y.
dc.date2017-04-01T20:02:37Z
dc.date.accessioned2026-07-09T04:02:21Z
dc.descriptionLoss aversion has become the dominant alternative to expected utility theory for modeling choice under uncertainty. The setting of the base payment in contracts provides an interesting application of referenced based decision theory. The impact of loss aversion on contract structure depends critically on whether reservation opportunities (outside options) are evaluated with respect to the reference point implied in the contract. We show that when reservation opportunities are independent of the reference point, reward contracts are optimal. However, when reservation opportunities are evaluated against the reference point, then penalty contracts are more efficient.
dc.identifierdoi:10.22004/ag.econ.28727
dc.identifierhttps://ageconsearch.umn.edu/record/28727/files/cp05ju01.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/28727
dc.identifier.urihttp://hdl.handle.net/123456789/543901
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/28727
dc.titleLoss Aversion and Reference Points in Contracts
dc.typeText

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