Building Individual Brands with Place-of-Origin Information: Implications for the Food Industry
| dc.creator | Dentoni, Domenico | |
| dc.creator | Tonsor, Glynn T. | |
| dc.creator | Calantone, Roger J. | |
| dc.creator | Peterson, H. Christopher | |
| dc.date | 2017-04-01T20:15:07Z | |
| dc.date.accessioned | 2026-07-09T05:04:50Z | |
| dc.description | Growing segments of world consumers seek better quality, healthiness and larger variety in their food consumption (Verbeke, 2005; IDDBA, 2008). As part of this process, consumers’ attention for place-of-origin (POO) attributes as part of the demand of agri-food products is increasing (Grunert, 2005). The major dimension of POO attributes that have been studied in agricultural economics and marketing literature since the 1960s is country-of-origin (Dichter, 1962; Schooler, 1965; Peterson and Jolibert, 1995; Verlegh and Steenkamp, 1999; Balabanis and Diamantopoulos, 2004; Loureiro and Umberger, 2005; Ehmke et al., 2008) while in the last decade region-of-origin attributes have been studied separately, in relation with consumers’ values for tradition and authenticity of agri-food products (Kuznesof et al., 1997; Tregear et al., 1998; Van der Lans et al., 2001; Van Ittersum and Candel, 2001; Van Ittersum et al., 2001; Scarpa et al., 2005). | |
| dc.identifier | doi:10.22004/ag.econ.58007 | |
| dc.identifier | https://ageconsearch.umn.edu/record/58007/files/Dentoni-Tonsor.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/58007 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/558701 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/58007 | |
| dc.title | Building Individual Brands with Place-of-Origin Information: Implications for the Food Industry | |
| dc.type | Text |