Using a Facebook Survey to Assess the Socioeconomic Conditions of Palestinians after the May 2021 Conflict
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World Bank, Washington, DC
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The World Bank launched the Rapid Web
based Survey on the Impact of the Conflict (RWSIC) on June
9, 2021, covering key topics such as access to basic
services, labor outcomes, mental health, and coping
strategies. The survey was conducted over Facebook, using
targeted advertisements based on gender, age and location to
achieve a balance similar to the general population. 3,210
questionnaires were collected in over two weeks, providing
much needed information on the living conditions of
Palestinians. This study builds on the existing Facebook
survey experience by targeting advertisements at a
relatively local level and adjusting sampling weights based
on the likelihood of the user seeing and responding to the
survey’s advertisement before calibrating the weights to
known parameters of the population. While this study offers
some methods for alleviating the potential biases to
representativeness, there could remain unobservable
characteristics that make respondents systematically
different to the rest of the population.
Palabras clave
SURVEY METHODOLOGY, LIVING CONDITIONS, SAMPLING WEIGHTS, ADVERTISEMENTS, RESPONDENT BIAS, ACCESS TO BASIC SERVICES, LABOR FORCE PARTICIPATION, HOUSEHOLD INCOME, POST-TRAUMATIC STRESS DISORDER, COPING STRATEGY