Biomass residential heating: semantic structure and implications for advertising
| dc.creator | Athiyaman, Adee | |
| dc.date | 2017-04-01T19:15:29Z | |
| dc.date.accessioned | 2026-07-09T09:20:54Z | |
| dc.description | For a business, knowing current stakeholder product knowledge is essential to influencing behaviour. What do consumers think and feel about biomass residential heating? An assessment of consumers’ semantic structure about a biomass residential heating product: pellet stove/furnace, reveals that consumers perceive the product as natural but laborious to maintain, and dirty/smelly. An exploratory analysis of the industry’s marketing communications suggests that the industry is not addressing the ‘ease-of-use’ issue. | |
| dc.identifier | Other:2063-0476 | |
| dc.identifier | doi:10.22004/ag.econ.206117 | |
| dc.identifier | https://ageconsearch.umn.edu/record/206117/files/1508-athiyaman_v3.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/206117 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/608095 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/206117 | |
| dc.title | Biomass residential heating: semantic structure and implications for advertising | |
| dc.type | Text |