Valuing Public Price Reporting: The Iowa Experience
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Auction market users and operators were surveyed regarding their source and use of livestock auction price information. Although important for marketing and to a lesser extent production decisions, only 30 percent preferred publicly reported prices over reports from market operators or other sources. The small share of market users willing to pay for public price reports suggests acceptable substitutes are available. Based on these results it is unlikely that user fees will be able to replace the current level of public support for auction market price reporting.