AN ANALYSIS OF THE RELATIONSHIP BETWEEN SUPPLY-CHAIN MANAGEMENT PRACTICES AND NEW PRODUCT DEVELOPMENT TIME: A CASE OF THE NORTH AMERICAN CONFECTIONERY MANUFACTURERS
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This study reports findings of a survey of the North American Confectionery Manufacturers. Analysis focuses on the impact of buyer-supplier involvement on new product development time, the frequency of and trends in buyer and supplier involvement, and type of development activities which buyers and suppliers are involved in.