INFLUENCE OF PRODUCT ATTRIBUTES AND HOUSEHOLD CHARACTERISTICS ON CONSUMERS' ATTITUDE TOWARD AND PURHCASE PATTERN OF IN-SHELL PEANUTS

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dc.creatorRimal, Arbindra
dc.creatorFletcher, Stanley M.
dc.date2017-04-01T19:54:38Z
dc.date.accessioned2026-07-09T03:59:54Z
dc.descriptionA nationwide household survey was used to examine U.S. consumers' attitude and purchase behavior toward in-shell peanuts. Fishbein's multiattribute model was the basis for evaluating the effects of perceived product attributes on attitudes toward in-shell peanuts. Consumer purchase behavior was analyzed using a count data model. The results suggest that attitudes toward in-shell peanuts were influenced by attributes such as fat, taste, and healthiness, and that taste was the only attribute influencing consumers' purchase decisions. Consumers who perceived that in-shell peanuts contained undesirable nutritional ingredients, such as fat and cholesterol, developed unfavorable attitudes toward in-shell peanuts. These perceptions translated into reduced purchase frequency for in-shell peanuts.
dc.identifierdoi:10.22004/ag.econ.27815
dc.identifierhttps://ageconsearch.umn.edu/record/27815/files/31030028.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/27815
dc.identifier.urihttp://hdl.handle.net/123456789/543229
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/27815
dc.titleINFLUENCE OF PRODUCT ATTRIBUTES AND HOUSEHOLD CHARACTERISTICS ON CONSUMERS' ATTITUDE TOWARD AND PURHCASE PATTERN OF IN-SHELL PEANUTS
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